Like Many Start-Up business we saw the advantages of crowdfunding the first production run of our custom sunglasses. The Espii sunglasses campaign ran throughout April 2016 with a goal of £14,000 to reach.
The platform we choose was Kickstarter, a crowdfunding platform that has great coverage by the press and media outlets online. In return for rewards people pledge money to help reach a goal set by the start up company to help them get into business. For our customers, they could pledge to be the first to get their unique custom sunglasses and have the option to completely design their own pair.
Design yours here: www.espii.co/custom
We found the Kickstarter process both exciting and nerve racking, there was a lot of hard work that went into the preparation for the campaign. We traveled around the world to get the right shots for our campaign video and photographs to help promote our custom sunglasses.
With the help of friends and family we promoted the campaign to reach out to new Espii ambassadors. Day by day the money raised ,moved the goal. Dramatically on the last day we smashed the goal amount and fully funded our campaign.
We are now working with the manufacturer to create the custom sunglasses and expected delivery soon.